As part of design process series I will briefly highlight some of the design stages that I undertake when designing logos for clients. I have used CargoTube logo design project as an example.
1. Ideation stage: After meeting the client and doing thorough research I start sketching ideas. Initial design sketch exploration stage can translate to 3-5 idea sheets or to countless more. It all depends on client’s budget, deadline and how long it takes me to nail the idea.
This logo was for a company that is looking into transporting cargo via custom built underground tunnel network in Switzerland. In the sample ideation sheet below I was exploring the relationship between cargo and tunnel.
2- Solidifying the sketches: For this CargoTube project I did around 15 sketch sheets. I then picked some and made them more presentable in Illustrator software for second stage client meeting.
3-Developing: After lot of discussion at the client meeting a definite direction was selected and expanded on.
4-Further development: I Simplified and reduced various elements. Checking alignment and finalizing details of the selected version.
6-Final logo: This was the finalized logo and colour combination. The square shape represents cargo, the 3 interlocking shapes form a semi circle that symbolizes the tunnel along with the small circle. The semi-circle also hints at the alphabet “C” of Cargo Tube.